Ads Manager – Full-Time Job Opening

We are looking for a skilled and results-driven Ads Manager to plan, execute, optimize, and manage paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, campaign optimization, audience targeting, conversion tracking, and performance analysis.

The candidate will be responsible for developing effective advertising strategies, managing campaign budgets, improving return on ad spend (ROAS), generating qualified leads, and increasing sales through data-driven marketing decisions.

If you are passionate about paid advertising, analytics, and delivering measurable marketing results, we encourage you to apply.

Key Responsibilities

• Plan, create, launch, and manage advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Develop paid media strategies aligned with business goals, target audiences, and marketing objectives.
• Conduct audience research, competitor analysis, and keyword research.
• Manage campaign budgets and allocate advertising spend effectively.
• Optimize campaigns to improve click-through rates (CTR), conversion rates, cost per lead (CPL), cost per acquisition (CPA), and ROAS.
• Create and test ad creatives, headlines, descriptions, calls to action, and landing pages.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and relevant tracking tools.
• Analyze campaign performance and prepare regular reports with actionable insights.
• Perform A/B testing on creatives, audiences, placements, bidding strategies, and landing pages.
• Monitor campaign delivery, troubleshoot performance issues, and implement optimization strategies.
• Manage remarketing and retargeting campaigns to improve conversions.
• Collaborate with content creators, graphic designers, video editors, and sales teams.
• Stay updated on advertising platform policies, features, trends, and best practices.
• Ensure campaigns comply with advertising policies and applicable data privacy requirements.

Required Skills and Qualifications

• 2–4 years of experience in paid advertising, performance marketing, or digital marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of campaign structures, audience targeting, bidding strategies, and budget management.
• Experience with lead generation, e-commerce advertising, or conversion-focused campaigns.
• Knowledge of Google Analytics 4 and conversion tracking.
• Familiarity with Google Tag Manager, Meta Pixel, and event tracking.
• Ability to analyze advertising metrics and make data-driven decisions.
• Understanding of landing page optimization and conversion rate optimization.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet performance targets.

Preferred Qualifications

• Experience managing Google Search, Display, Shopping, and Performance Max campaigns.
• Experience with Meta lead generation and sales campaigns.
• Knowledge of TikTok Ads, LinkedIn Ads, or other paid advertising platforms.
• Experience with e-commerce platforms such as Shopify and WooCommerce.
• Familiarity with CRM systems and marketing automation tools.
• Knowledge of Looker Studio and advertising performance dashboards.
• Experience managing medium to large advertising budgets.
• Relevant Google Ads or Meta advertising certifications are an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated using relevant campaign objectives and metrics, including:

• Return on Ad Spend (ROAS).
• Cost Per Lead (CPL).
• Cost Per Acquisition (CPA).
• Click-Through Rate (CTR).
• Conversion Rate.
• Cost Per Click (CPC).
• Lead quality and sales conversion rate.
• Advertising budget efficiency and campaign profitability.

KPIs will depend on campaign objectives, industry, available budget, and business targets.

What We Offer

• Full-time employment opportunity.
• Remote work flexibility, subject to company requirements.
• Competitive salary based on skills and experience.
• Opportunities to manage diverse advertising campaigns.
• A collaborative and growth-oriented work environment.
• Opportunities for professional development and certification.
• The chance to work with modern digital marketing and analytics tools.

How to Apply

Interested candidates can apply through the job application form on our website.

Application Requirements:

• Updated resume or CV.
• Details of previous advertising campaign experience.
• Examples of campaign results or a portfolio, where available.
• List of advertising platforms and tools used.
• Expected salary and availability.